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About Us

We are a boutique agency founded amid COVID-19, headquartered in Hong Kong. The virus has disrupted business and personal life. Thus, we need resilient communications and marketing solutions for our clients.   

At UNION COMM, we're driven by a collaborative approach to innovation and creativity. We offer six practices: Branding, Corporate & Public Affairs, Financial Communications, Consumer Marketing, Digital Communications, and Video Production.

The virus has disrupted traditional communications into borderless. So we have worked with partners and consultants in key countries and cities to offer one-stop and consistent service, particularly in Hong Kong, mainland China, Macau, Taiwan, Thailand, Indonesia, Vietnam, South Korea, Switzerland, France, and the USA.   

Combining integrated marketing, creative, and public relations expertise into one offering, our team works across these practices to deliver integrated service for clients.

UNION COMM is headed by Sam Han Bing, a gentleman with 20-year communications experience in traditional industries and the new economy. Agency partners leverage technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize clients’ return on marketing and communications investment.

Aiming to build a better world, we are committed to a set of management policies, not only internally, but also for our corporate clients, including:

  • Corporate Environmental Policy

  • Workplace Gender, Equality and Diversity Policy

Meet the Team


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