Union Comm Supports JD.com x Kai Bo Strategic Press Event and Communications

Union Communications Hong Kong Limited ("Union Comm") proudly supported the strategic press event jointly hosted by JD.com and Kai Bo Food Supermarket in Hong Kong, marking a key milestone in their collaboration to enhance consumer access to affordable, high-quality products through hybrid channels.

Held at the Kai Bo Supermarket on 16 August, the press conference attracted over 35 journalists from 23 leading media outlets, spanning mass, business, consumer, and technology sectors. Union Comm provided full-service media support, including media invitation, press materials development, on-site management, and post-event media pitching.

To date, the event generated 43 pieces of coverage, spanning both TV, print, and online platforms, which highlighted:

• The strategic cooperation between JD.com and Kai Bo.

• Recommended value-for-money grocery products tailored to Hong Kong consumers.

Union Comm was honored to serve as a strategic communications partner for this campaign, leveraging its expertise in new retail communications, brand positioning, and Greater Bay Area storytelling. This collaboration reinforces Union Comm’s commitment to supporting impactful public relations strategies that connect brands with communities and deepen engagement through trusted local narratives.